ACADEMIC AGENDA

THE ACTION AND BUSINESS FACTORY WITH TECHNOLOGY

INSPIRING ACTION IN ORGANIZATIONS WEDNESDAY, AUGUST 29th

09:00 am – 9:30 am

OPENING PROTOCOLARY ACT
Manuel Martínez Niño, Executive Director of CINTEL, Keiichiro Morishita, Ambassador of Japan to Colombia, Ivan Duque Márquez, President of the Republic of Colombia, Silvia Constaín, Minister of information and communication technologies of Colombia

9:30 am – 10:15 am

“Opening Lecture “
Opening Conference: Ivan Duque Márquez, President of the Republic of Colombia

10:15 am – 10:45 am

Conference by Japan: Guest Country
Katsuya Watanabe ,Vice-Minister for Policy Coordination Ministry of Internal Affairs and Communications (MIC)

10:45 am – 11:05 am

Keynote – Business growth in the digital era”
Mario Castaño, Technical Director, CINTEL

11:05 am – 11:25 am

Nomitations award for the Digital Business Transformation: Second Edition
PwC – CINTEL

11:25 am – 12:10 pm

Keynote – The Law of Action: How to maximize the performance of people and businesses
Lluis Soldevila, Creator of the DAFO Personal ® model,
Former consulting director at Deutsche Bank Group in 7 countries and author of the books “Success is written with A” and “Biting the ice”

12:10 pm – 1:10 pm

Keynote – Design solutions and teams for the 21st Century
Ethan Eismann, Expert in product design and Teams, Former design director at UBER

1:10 pm – 3:00 pm

NETWORKING LUNCH

3:00 pm – 4:00 pm

e-commerce Platforms
Lilianne Esther Brunstein, Strategy and Innovation Manager, Sodimac Colombia (Homecenter Constructor)
Andrés Fuentes, Country Manager at Payu
Oscar Rojas, Regional Logistics Director at Servientrega
Moderator: Victoria Virviescas Calvete, President, Cámara Colombiana de Comercio Electrónico – CCCE

4:00 pm – 4:20 pm

Using Threat Intelligence to Improve Risk Management
Peter Brecl- VP Global Security Services, CenturyLink

The art of doing more with less: the use of the business cloud
Carlos Alberto Galeano, Executive Manager of Business Products, HUAWEI ENTERPRISE

4:20 pm – 4:40 pm

To control you must know where is .
Jorge Hurtado, Area Vice President Latin America Region, Absolute – HPINC

The electric scarecrow, the agricultural decision support system. The application of IoT, Big Data, AI, and CPS in agriculture
Takashi Togami, Ph.D. Director, Agricultural Science Lab. CPS Division

4:40 pm – 5:00 pm

Security in Cloud times: Real risk or perception?
Roberto Arbeláez. Security Solutions Director, Microsoft Latam

Panel: Colombian IT Industry and its support for business competitiveness
Paola Restrepo Ospina – Executive President at Fedesoft
Ricardo Ortiz, President of SIIGO
John Freddy Vega, CEO Platzi
Moderator: Eduardo Salazar Yusti, Business and IT Industry Consultant, UPSIDE CEO

5:00 pm – 5:20 pm

Recommendations of public policies to improve the digital experience:
Fabián Andrés Hernández Ramírez, CEO of Telefónica Movistar Colombia

Panel: Colombian IT Industry and its support for business competitiveness
Paola Restrepo Ospina – Executive President at Fedesoft
Ricardo Ortiz, President of SIIGO
John Freddy Vega, CEO Platzi
Moderator: Eduardo Salazar Yusti, Business and IT Industry Consultant, UPSIDE CEO

5:20 pm – 6:00 pm

Opening Ceremony “Kagamibiraki” – Japan, Guest Country of Hono
Manuel Martínez Niño,Executive Director of CINTEL, Silvia Constaín, Minister of information and communication technologies of Colombia, Keiichiro Morishita, Ambassador of Japan to Colombia, Katsuya Watanabe ,Vice-Minister for Policy Coordination Ministry of Internal Affairs and Communications (MIC)

6:00 pm – 7:30pm

STANDUP COMEDY FOR THE INAUGURATION OF ANDICOM

BUSINESS WITH TECHNOLOGY THURSDAY, AUGUST 30th

9:00 am – 9:20 am

Unleashing the Power Of AI: the new way to market and engage
Diego Páramo, Executive Vice President de Poder IO

From Vehicular Micro Clouds to Cooperative Driving Maneuvers Dr.-Ing. Habil. Falko Dressler, IEEE

9:20 am – 9:40 am

Biometría para el fortalecimiento de políticas públicas Néstor Salinas Cabello, Jefe Departamento de Alimentación Escolar JUNAEB. Ministerio de Educación. Chile. – NEC

El futuro de la movilidad Humberto Pacheco, Gerente General Región Andina, Centroamérica y Caribe de Uber

9:40 am – 10:00 am

The new Intelligent Company: Visibility, Focus and Agility Jair Cuervo, Director of SAP Solutions Colombia

The symphony of digital transformation Juan Pablo Rincón, Vice President of sales for companies in Huawei Colombia

10:00 am – 10:20 am

Present and Future of Analytics and its impact on Digital Transformation processes Ignacio Perez, Founding Partner of IQuartil

Get ready for Billions – Transforming with the Internet of Things Carlos Andrés Rey Medina, LAC IoT HPE

10:20 am – 10:40 am

Innovation in 5g for the development of business
Milene Pereira, Manager, Government Affairs de Qualcomm Inc.

When things connect to the Internet
Aylton De Souza. Solutions Director at Azure, Microsoft Latam

10:40am – 11:00 am

Role of the satellite in the deployment of 5G Ignacio Sanchis, Business Director at Hispasat

Spectrum prospectives for the development of digital businesses
Martha Liliana Suárez, Director, Agencia Nacional del Espectro -ANE

11:10 am – 11:20 am

Iru Scolari, Solution Sales Andean Region de Furukawa Electric Co., Ltd.

Regulations for the digital economy
Germán Arias, Executive Director, Comisión de Regulación de Comunicaciones -CRC

11:20am – 11:40 am

José Otero, Director 5G Américas

Regulations for the digital economy
Germán Arias, Executive Director, Comisión de Regulación de Comunicaciones -CRC

11:40 am – 12:10 pm

Challenges of the Government for the development of the
Telecommunications industry in Colombia
Fabián Hernández, Presidente de Telefónica
Marcelo Cataldo, Presidente de Tigo -UNE
Juan Carlos Archila, Presidente Vicepresidente Ejecutivo de Relaciones
Internacionales, América Móvil y Presidente América Móvil Colombia.
Jorge Castellanos Rueda, Presidente de ETB

New data protection regulation, GDPR (General Data Protection Regulation –
Europe) José Estévez, Vicepresident Cremades & Calvo-Sotelo

12:10 pm – 1:00 pm

Operators Panel
Fabián Hernández, Presidente de Telefónica
Marcelo Cataldo, Presidente de Tigo -UNE
Juan Carlos Archila, Vicepresidente Ejecutivo de Relaciones Internacionales,
América Móvil y Presidente América Móvil Colombia.
Jorge Castellanos Rueda, Presidente de ETB
Jaime Alberto Peláez, Presidente de Internexa
José Daniel Gómez, Gerente General de DIRECTV Colombia
Moderación: Fabio Gatto – Netcracker

Panel: Challenges in ICT regulation for Latin America
Bruno Ramos, Regional Director – UIT Américas, Oscar León, Executive Secretary of the Inter-American Telecommunications Commission – CITEL, OEA, José Estévez, Vicepresident Cremades & Calvo-Sotelo, CISCO, AMAZON
Moderator: Jorge Henán Peláez

12:55pm – 02:30 pm

NETWORKING LUNCH

2:30 pm – 2:35 pm

Charming ICT for our future smart society and human happiness
Fumihiko Tomita, Responsible for the research strategy at the National Institutes of Information Technology and Communications (NICT) of Japan

Colombia, Fintech Hub of Latin America
Edwin Zácipa, Managing Director Colombia Fintech

2:35 pm – 2:55 pm

Charming ICT for our future smart society and human happiness
Fumihiko Tomita, Responsible for the research strategy at the National Institutes of Information Technology and Communications (NICT) of Japan

The Fintech law of Mexico: the commitment to the modernization of the Mexican financial system Eduardo Guareib, General Manager Fintech México

2:55 pm – 3:15 pm

Charming ICT for our future smart society and human happiness
Fumihiko Tomita, Responsible for the research strategy at the National Institutes of Information Technology and Communications (NICT) of Japan

SEDPEs, the new technological vehicle for financial inclusion in Colombia
Hernando Rubio, CEO Movii

3:15 pm – 3:30 pm

Introduction of Panel: Illegality as a market failure for the development of
television and digital content Juan Camilo Castro Salcedo, Legal Director Latam North Region, DIRECTV Colombia

Fintech 101: Design and Development of Digital Financial Services
Edwin Zácipa, Managing Director, Colombia Fintech

3:30 pm – 4:15 pm

Panel: Illegality as a market failure for the development of television and digital content.
FOX, Jorge Alberto Bacaloni, Counsel & Chief Antipiracy Officer at Turner,
Representative Alliance against Piracy, Ángela María Mora, Director of the National
Television Authority – ANTV, Jorge Mario Olarte, Superintendent for jurisdictional
matters, SIC, Dolly Rodriguez – General Proscecutor Office of Colombia, Héctor Fernando
Rueda, Deputy director of tax control management, DIAN**, Moderator: Teresa Isabel
Hoyos, ICT and communications consulting Services

3:30 pm – 3:35 pm: Fintech 101: Design and Development of Digital Financial Services Edwin Zácipa, Managing Director, Colombia Fintech

3:35 pm – 3:55 pm: Overview of the Brazilian Fintech ecosystem ABStartups (Associação Brasileira de Startups) Bruno Diniz, Head of the Fintech Committee, Brasil

3:55 pm – 4:15 pm: The future of digital payments Andrés Alban, CEO Puntored

4:15 pm – 5:10 pm

The Innovation of Digital Content: How Technology is Shaping the Future of Sports Storytelling. Michael Davies – Senior Vice President, Technical and Field Operations de FOX Sports

5:10 pm – 6:00pm

Panel: Actions and decisions to grow and be sustainable in the business
Santiago Aldana, Digital and technology Senior Vicepresident, Avianca Holdings S.A., Gabriel Alzate Tobón, Director Gestión Interactiva, Seguros Sura, Sebastian Noguera, Director of Digital Lab, Banco de Bogotá, César Augusto Botero Villa, Director I + D + i Alpina**
Moderator: Marco Casarín, General Manager Microsoft Colombia

ACTION AND BUSINESS WITH TECHNOLOGY FRIDAY AUGUST 31st

9:00 am – 9:20 am

Catalyst Cognitiva. Application of Artificial Intelligence in attention
channels. Luis Fernando Rubio Martínez, Telecom Director at Everis

Blockchain networks to experience technologies in a cooperative
environment. Alex Puig, CEO de ALASTRIA

9:20 am – 9:40 am

The impact of machine learning and IoT in Latin American industries
Joel Brawerman & Luciano Tozato, Storage Presales, Senior Director
Latinoamerica en DellEMC

Global Alliance for the Development of the Blockchain ecosystem in Latin
America and the Caribbean (LACChain). IDB

9:40 am – 10:00am

AI: your Friend or Foe?
Shinya Kukita, Chief Engineer, Global Business Unit de NEC

Conference: ICT AND SOCIAL DEVELOPMENT

10:00 am – 10:20 am

Keynote – Business growth in the digital era
Mario Castaño, Technical Director – CINTEL

10:20 am – 10:50 am

Presentation- Digital Economy Vice Minister

10:50am – 11:10 am

NETWORKING BRUNCH

11:10 am – 12:00 pm

Economic panel: Economic projection: Action, innovation and technology
Santiago Castro, President of Asobancaria
Marco LLinás, Vice President of Competitiveness and Shared Value of the Chamber of Commerce of Bogotá
Gloria Alonso, Director National Planning Department- DNP**
Santiago Montenegro, President of Asofondos**
Jose Manuel Restrepo, Minister of Commerce, Industry & Tourism**
Juan Daniel Oviedo, Director of DANE
Moderator: Carlos Sepulveda, Dean of Faculty of Economics, Universidad del Rosario

12:00 pm – 12:15 pm

Award for the Digital Business Transformation: Second Edition
PwC Colombia- CINTEL

12:15 pm – 1:00 pm

Closing Keynote – Sophia the Robot

1:00 pm – 2:00 pm

CLOSURE Closing statements by Silvia Constaín – ICT Minister

Cerrar