Theme Justification

TURNING ON YOUR BUSINESS: THE DIGITAL TOOLBOX

GUEST NATION: CHINA

Technological advances are giving more dynamism to the fourth industrial revolution, making changes in the way we live, share, work and make decisions in business.

In recent years, technological trends have matured to the point of having the ability to significantly modify the way in which industries develop their business. Another consequence of this phenomenon is the rise of new business models that are marked by innovation, showing the urgent need of traditional industries and businesses to review their processes and reinvent themselves. This, going through a deep analysis of their culture, talent, the way they relate to their competitors, allies, customers and in general, their entire value chain.

CINTEL´s key motivation to define ANDICOM 2019 message is to fulfill organizations´ needs to discover “how to build and execute a digital transformation to enhance their competitiveness”. Therefore “TURNING ON YOUR BUSINESS: THE DIGITAL TOOLBOX” is the main theme of the Congress, that will provide networking and learning scenarios where participants will discover the way to activate their businesses from their talent capacities, the knowledge of new technologies, marketing strategies, use of innovation methodologies, among others. All these elements are part of the digital word toolbox within the framework of the public policies of Colombia and the Region.

Additionally, the Congress, in 2019, enriches its academic, commercial and networking agendas with the participation of one of the Asian countries that is at the forefront of world technology, the PEOPLE’S REPUBLIC OF CHINA. Its history, its millenary culture, innovations, technological advances and its impact on the generation of new businesses will be part of the ICT Congress in its 34th edition.

It is not enough to expose the need to dynamize business models in order to meet current demands; it is necessary to trigger changes and ANDICOM is the place to embrace some of the most relevant tools to achieve transformation and also to know main government approaches in regulation and policies.

THEMATIC BLOCKS 2019

EVENT THEME 1

Turn ON your business: Estrategias para activar tu negocio

EVENT THEME 2

Digital Toolbox: Herramientas para la transformación digital efectiva

EVENT THEME 3

Negocios más inteligentes y conectados con el cliente

THEMATIC ORIENTATIONS

On each day of ANDICOM 2019, opportunities provided by making actions and using technology, it will be explored thorough the following academic formats:

1. KEYNOTES

A space in which the most prestigious world leaders present to the audience their opinions, knowledge and points of view on key issues for the development of the ICT industry.

2. TECHNOLOGICAL VISION SESSIONS

Representatives of the most recognized technology companies introduce the advances and projections of the main technological trends that impact the development of business and the digital transformation of industries.

3. VISION OF THE PRODUCTIVE SECTORS

ANDICIOM encourages the participation of decision makers, senior executives from companies that invest intensively in ICTs, who will present their vision on the opportunities and challenges regarding the incorporation of ICT.

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4. POLICY AND REGULATION

Government policies at national and regional level that affect the development of the ICT industry and the relationship with other sectors.

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5. SUCCESS STORIES

ANDICOM provides a specialized environment for companies to share their success stories of enterprise solutions to encourage the attendees to know new alternatives to guide their businesses.

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6. INDUSTRY FOCUS

China – Colombia Summit, Mobility, Entrepreneurship and orange economy, Retail and logistics sectors, Fintech and Energy.