Blend360’s SVP LATAM comes to Cartagena with real-world cases, practical methodologies, and a question every organization should already be answering.

Twenty Years Turning AI from Vision into Business Execution

Andrés Barrantes is Senior Vice President and LATAM Region Head at Blend360, a global company specializing in artificial intelligence, advanced analytics, and technology engineering. His journey began with the founding of nuvu, a Colombian technology company that, under his leadership, achieved AWS Premier Partner status, placing it among the top 3% of AWS partners worldwide in cloud and AI competencies.

That achievement reflects much more than technical expertise. Barrantes has not only spoken about digital transformation—he has designed, implemented, and scaled it across organizations in public safety, financial services, education, and digital government. His work includes predictive systems that optimize resource allocation for law enforcement agencies, large-scale analytics platforms that support strategic decision-making, and AI solutions that have delivered measurable improvements in revenue collection and operational efficiency.

Recognized by Revista Gerente as one of Colombia’s 100 Most Successful Executives, Barrantes combines executive leadership, technical expertise, and a results-driven approach.

AI That Creates Value: From ROI to Competitive Advantage

The session Barrantes brings to ANDICOM 2026 addresses one of the most challenging questions facing AI initiatives today: how can organizations determine whether AI is truly delivering business value?

AI That Creates Value: How to Turn Data Into Revenue, Efficiency, and a Competitive Edge explores this challenge through three measurable business dimensions: revenue growth, cost optimization, and competitive differentiation, supported by real-world cases that demonstrate how each can be measured and scaled.

One of the session’s key contributions is a practical methodology for measuring return on investment (ROI) in AI initiatives—helping organizations determine when an AI project is creating value, when it is not, and which indicators should guide investment decisions before additional resources are committed.

The session also examines some of the most common pitfalls in AI adoption, including implementing technology without a clearly defined business challenge, while offering practical recommendations for launching initiatives that deliver measurable impact from the very beginning.

Andrés Barrantes understands the challenge of scaling AI because he has spent two decades solving it. This September, he joins ANDICOM 2026.

Explore the conference agenda and register today.

📅 ANDICOM 2026 · September 1–4 · Cartagena, Colombia

Register at andicom.co