Month: August 2026

In the traditional CRM, business growth has been closely tied to the expansion of human and technological resources. As organizations grow, increasing volumes of customers, transactions, and processes typically require larger teams, more software users, and complex workflows. This model has inherent limitations. Conventional CRM is built around human users and often depends on substantial […]

The author of Cascades and Wharton lecturer arrives in Cartagena with a thesis that redefines how organizations should think about innovation and artificial intelligence.  There is a difference between adopting artificial intelligence and truly transforming with it. Most organizations are doing the first and calling it the second. Greg Satell has spent decades studying why that confusion is so […]

Polkan García and Guilherme Fuhrken come to Cartagena for a conversation Latin American organizations can no longer afford to postpone. Artificial intelligence is no longer evaluated by its potential. It is evaluated by its results. And in Latin America, the gap between organizations already generating real results with AI and those still at the pilot […]

HPE’s Director of Private Cloud for AI for Latin America and Southern Europe comes to Cartagena with a thesis that challenges what the industry took for granted just two years ago.  Until the end of 2024, the answer to where artificial intelligence was being developed seemed clear: the public cloud. That certainty has begun to […]

Two Decades Building AI That Communicates with People Pilar Manchón is Senior Director of Research Strategy at Google AI, where she leads conversational artificial intelligence initiatives focused on trust, factuality, and aligning AI systems with human values. Her work shapes how intelligent systems interact with people—not only how they process information, but how they inspire […]

Blend360’s SVP LATAM comes to Cartagena with real-world cases, practical methodologies, and a question every organization should already be answering. Twenty Years Turning AI from Vision into Business Execution Andrés Barrantes is Senior Vice President and LATAM Region Head at Blend360, a global company specializing in artificial intelligence, advanced analytics, and technology engineering. His journey […]

Microsoft Fabric’s Worldwide Customer Engagement GM comes to Cartagena with a perspective that redefines the role of analytics for organizations seeking to lead in the AI era. Three Decades at the Center of Global Analytics  Marc Reguera is Partner Program Manager and Worldwide Customer Engagement GM for Microsoft Fabric, Microsoft’s unified analytics platform that brings together data, artificial intelligence, and Business Intelligence […]

Zoho Corporation’s Chief Evangelist comes to Cartagena with a strategic perspective that Latin American leaders can no longer afford to overlook. Every technological revolution has one constant: the winners are not always those who build the technology. They are the ones who understand the new routes through which value flows. Every technological revolution has one […]

One point recurs in every analysis of artificial intelligence: the technology advances quickly, and what separates the countries that lead it from those that merely adopt it is not access to tools, but the talent able to use them with judgement. For Latin America, that is where its greatest opportunity lies.  The focus has shifted […]

Latin America is facing an opportunity that does not come around often. The reconfiguration of global value chains — what is known as nearshoring — is bringing production closer to markets, and the region stands out as one of the natural destinations. The question is no longer whether investment will arrive, but whether the region […]