Zoho Corporation’s Chief Evangelist comes to Cartagena with a strategic perspective that Latin American leaders can no longer afford to overlook.

Every technological revolution has one constant: the winners are not always those who build the technology. They are the ones who understand the new routes through which value flows.

Every technological revolution has one constant: the winners are not always those who build the technology. They are the ones who understand the new routes through which value flows.

For more than 25 years, Raju Vegesna has been observing those shifts from the inside. This September, he joins ANDICOM 2026.

25 Years at the Heart of the Enterprise Software Industry 

Raju Vegesna is the Chief Evangelist at Zoho Corporation, one of the world’s leading enterprise software companies, serving more than 100 million users across over 150 countries. His relationship with the company predates the Zoho brand itself—he joined in 1996, when it was still known as AdventNet, long before SaaS became an industry category.

From that position, he has witnessed—and helped shape—every major transition: from on-premises software to the cloud, and from cloud computing to integrated artificial intelligence. His role connects market needs with the company’s technology strategy, giving him a structural perspective that goes far beyond product development.

Today, Vegesna is recognized as one of the leading voices in the global SaaS industry. He has delivered keynote presentations at Zoholics—Zoho’s flagship conference in Austin, Dubai, and Sydney—and has participated in executive briefings with leading analyst firms such as Gartner and IDC, helping shape long-term trends in enterprise software.

The New Trade Routes of the Digital Economy 

Vegesna’s keynote at ANDICOM 2026 begins with a historical analogy and leads to an urgent strategic question.

In every era, value has flowed through new routes: the printing press, maritime trade, railways, and the internet. In the AI revolution, those routes are cloud platforms, artificial intelligence systems, and global data flows. The points of control are different. The questions of sovereignty have evolved. And the way value is captured has fundamentally changed.

Vegesna raises timely and thought-provoking questions: Who truly captures value in the AI economy—and who merely generates it? Are you building the digital future or simply renting it? What does sovereignty mean when your entire economy depends on someone else’s infrastructure?

These are not theoretical questions. They are strategic decisions that governments and businesses across Latin America are making—or postponing—today.

Why This Conversation Matters for Latin America 

The region is at a defining moment. Digital infrastructure continues to expand, and AI adoption is accelerating. Yet one critical question remains unanswered: who controls the data, the platforms, and the models on which this transformation is being built?

Vegesna has spent years exploring how digital platforms can be designed and governed differently—and what that means for countries seeking to define their own path instead of relying on someone else’s.

Vegesna has spent years exploring how digital platforms can be designed and governed differently—and what that means for countries seeking to define their own path instead of relying on someone else’s.

📅 ANDICOM 2026 · September 1–4 · Cartagena, Colombia 

Register at andicom.co