Microsoft Fabric’s Worldwide Customer Engagement GM comes to Cartagena with a perspective that redefines the role of analytics for organizations seeking to lead in the AI era.

Three Decades at the Center of Global Analytics 

Marc Reguera is Partner Program Manager and Worldwide Customer Engagement GM for Microsoft Fabric, Microsoft’s unified analytics platform that brings together data, artificial intelligence, and Business Intelligence within a single ecosystem. His relationship with data, however, began long before the cloud. After more than 20 years in Microsoft Corporate Finance, he learned that the true value of information lies not in possessing it, but in communicating it effectively.

That insight became his greatest differentiator. Reguera has led global initiatives around Power BI and Azure, helping organizations across industries transform data into strategic executive decisions. He has also trained more than 3,000 Microsoft professionals in a skill that organizations often overlook: the art of data storytelling.

His presentations go beyond sharing information—they help decision-makers understand complex challenges and translate data into meaningful business action.

Frontier Firms: From AI Ambition to Measurable Business Advantage 

The question at the core of his session at ANDICOM 2026 is both simple and urgent: how can organizations transform AI ambition into measurable business value?

Frontier Firms: Turning AI Ambition into Measurable Business Advantage is built on a clear premise: the role of data within organizations is no longer limited to understanding what has already happened. Today, data enables organizations to anticipate future scenarios, automate decisions, and directly support business outcomes.

Don’t miss this conversation at ANDICOM 2026. 

📅 ANDICOM 2026 · September 1–4 · Cartagena, Colombia 

Register at andicom.co